Justin Bieber is moving on—and making it clear he’s no longer rocking with Drew House.
The 31-year-old singer, who co-founded the laid-back streetwear label back in 2018, recently took to Instagram Stories to publicly cut ties with the brand in a since-deleted post.
“I Justin Bieber am no longer involved in this brand. Drew House doesn’t represent me or my family or life. If your [sic] rocking with me the human Justin Bieber don’t waste ur money on Drew House,” he wrote.
The message was loud and clear: Bieber is starting fresh. He’s now promoting a new venture, a brand called SKYLRK.
But the dramatic departure hasn’t gone unnoticed—especially by those close to Drew House.
An insider told People, “The SKYLRK announcement was a slap in the face to all the people who had been working hard on the next Drew House release. Also, some of his employees were affected from the Palisades and Pasadena fires. That video he used to burn the house down was highly inappropriate and insensitive but that’s who he really is.”
The video in question? A stylized animation of Bieber lighting a house (a clear nod to Drew House) on fire to signify its end.
So, is this the final word on Drew? For now, it looks like Bieber is focused on reinventing himself—and not looking back.
