Beyonce and Adidas have ended their partnership.
Outlets reveal that the 41-year-old Renaissance superstar and the world-renowned lifestyle brand have “mutually agreed to part ways.”
Their partnership started five years ago when Bey re-launcehd her Ivy Park activewear clothing line in 2018. She also developed apparel and footwear for the brand.
Reportedly, there have been big creative differences between Ivy Park and Adidas, and it is said that Bey is now looking to “reclaim her brand, chart her own path and maintain creative freedom.”
Ivy Park first debuted in 2016 as a partnership with Topshop.
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