There’s been a lot of buzz surrounding a certain upcoming beauty brand – r.e.m. beauty has been teasing its arrival on billboard in various cities from New York to Tokyo.
For weeks, fans have been speculating that it’s Ariana Grande’s – she has a track titled “r.e.m.” on her Sweetener album, and last year, she launched a perfume with the same name. And, it turns out, her fans are right!
Earlier this week, Ari went on Instagram to confirm that r.e.m. beauty is “coming soon.” The beauty brand’s official Instagram account also now tags Ari’s name in the bio.
Not much is known about r.e.m. beauty yet, but a trademark was filed earlier this year for the brand, which offers an insight into some of the products we can expect – including eyeshadow, lipstick, concealer, lip gloss, brow pencils and gels, eyeliners, various make-up applicators, and even hair extensions and weaves.
No launch date has been revealed, so be sure to keep it here for more updates.
Another celebrity making big business moves is Bella Hadid, who just launched her wellness drink, Kin Euphorics, with a star-studded event during New York Fashion Week.
Bella and sister Gigi Hadid brought their fashion A-game to the launch party in NYC. Bella rocked a black corset-style top with a bling-embellished criss-cross neckline and a long skirt-like hem, which she paired with plaid gray pants. Gigi looked stunning in a strapless brown dress by KNWLS. She completed the look with layered jewelry, which included a silver bralette-style chain.
Halsey and boyfriend Alev Aydin were also spotted at the event, The new mom looked chic in a red and black lace corset paired with baggy black jeans. Meanwhile, Alev styled his ripped T-shirt with velvet, black pants.
Earlier this month, Bella announced her new gig on Instagram – as co-founder, Partner, and COO of Kin Euphorics.
“The reason why I am coming on with Kin, is not only to consistently give you new formulas, creatives, and products, but to also teach you about brain health and how we can help with the social, personal, physical, and mental pressures we face on a regular basis,” she wrote.
She described their non-alcoholic and adaptogenic drink as “the first brain care beverage and the first drink to sit boldly at the intersection of feeling good and living well.”
